I have seen at least 5 SEO Proposals lately that suggest creating content and then waiting. What are we waiting? Oh It seems we are waiting for links magically appears.
Articles such as http://www.cio.com/article/750926/Link_Building_Strategies_and_Tips_for_2014?page=2&taxonomyId=3060
Give websites a compelling reason to link to you. Content marketing continues to be an important focus these days, because compelling and useful content often earns valuable links, said Mark Munroe, director of SEO for real estate site Trulia. You “ask” for links by creating a site, content and features that will “organically generate links,” he added.
It’s OK to ask for links — if you do it the right way. It can still be worthwhile to request a link to your site, according to Strong. When you make your request, though, don’t come right out and ask for a link. Instead, ask if the site might provide a mention of your site and provide the URL you want as the link.
It interests me that supposed pros would suggest waiting when there is obviously a quicker way toward ROI.
Kevin Polley has been kind enough to keep me up to date on the multitude of changes being experience through the internet. As I continue to test new theories in Search Engine Optimization it becomes increasingly apparent that ignoring these changes severely hamper any attempts at futuring. The course at http://www.semanticwebtraining.com is a must in my opinion. It has been put together with the common SEO in mind and a great place to start gaining the knowledge you will need to survive the future of Search. Social Search Ecosystem Optimization (SSEO) is quickly becoming Social Semantic Ecosystem Intergration and the Broadcasting methods of Network Empire are obviously becoming the mindset needed for that integration. Continue reading →
We Have Examined Hundreds of Social Profiles and SERP landscapes so we say YES!
Google’s Panda update wreaked havoc on tons of websites that used to rank well on search engines from near perfect optimization, causing the loss of hundreds or even thousands of potential visitors. Likewise, newly built sites have similar issues in that traditional SEO methods just don’t work like they used to: Ranking involves a lot more now than just high PR link backs, optimized text and properly set up tags. While those still have some weight in SEO, social signals now play a role in helping sites rank.
Actually, they now play a major role.
The thing is, Google sees when people on social networks are talking about a site. And, in moving toward a more organic search algorithm, they see talked-about sites as relevant, more important and trustworthy. However, to make a real impact through social signals, more than a handful of accounts need to be talking about a site.
Do Not Miss The Social Media Marketing Interview of 2014
There are still a number of SEO providers and self-proclaimed “experts” out there who will tell you that social signals from the big social media sites don’t play any factor in search engine rankings. For example, Eric Enge (whom I do consider somewhat of an industry expert) of Stone Temple Consulting recently released a “study” where he concluded that “Google doesn’t use Facebook as a discovery, indexing, or ranking factor.” While Eric might have discovered that certain sites are not being used in certain cases this case study did not focus on authority nor trust.
And that’s where Social Explosion comes in. This product has been developed from the ground up with Panda in mind to deliver a massive amount of traffic to a site without leaving any kind of SEO footprint.
Yes, you read that right.
Through the Network Empire “Pain Killer” method of content creation, each article gets exploded into its individual sentences which then get drip fed out to social media sites to build likes, shares, tweets, retweets, plusses, pins and other forms of sharing. Google will then see that the article and website are super-relevant to whatever the primary and semantic keywords are and will rank new and penalized websites quicker than ever before.
Social Explosion is faster than self-ran social dissemination and far more reliable than outsourcing through sites like fiverr. Whether you’re looking to build presence and maximize an SEO campaign or need to recover from being slammed by Panda, Social Explosion is the answer to get your traffic to where you know it should be.
Disclaimer: While much research has gone into proving the effectiveness of social signals and social media sites on a website’s search engine rankings, Google (and other search engines) may have put out permanent punishments for any number of reasons. Likewise, the effectiveness of social signals and the Social Explosion application relies on a number of factors including the ability of a content creator to write the “Pain Killer” method correctly. Failure to produce quality content can reduce how well Social Explosion will work, which means every user’s experience will be different from the rest. It is STRONGLY recommend that Social Explosion users study under Russell Wright at Network Empire.
Panda is fully integrated into Google search and it is a particularly nasty filter to have applied to your website. Furthermore there is indication that Panda and Penguin combine to produce and “Uber Penalty” effect. Some say this means a double flag spells the death of all trust.
Because of how serious the penalties are it is pertinent to optimize every portion of your website that can have an affect. The video above shows one way Google may use your page speed against you.
Current network tactics are not full tactics when used in the current PBN state nor are they future proof.
Today’s practices include creating a website on an aged domain, adding a few articles or even many non-topical articles then letting the website sit. With just a few tweaks this process can become 100% more effective as well as future proof.
There is mounting evidence that user metrics and social signals are playing an ever increasing role in how Google determines website quality. While I do not believe Google Analytic data is used directly to rank web content, I do think it is a great insight into what Google is "learning" about your site via user experience.
There is mounting evidence that user metrics and social signals are playing an ever increasing role in how Google determines website quality. While I do not believe Google Analytic data is used directly to rank web content, I do think it is a great insight into what Google is “learning” about your site via user experience.
With evil black and white animals lurking around every corner it is pertinent to pay attention to any data source and metric that Google may find interesting. Especially a data source that vets its users and is transparent with Big G. The Data Hub contains many perfect examples of this type of source.
Optimally a Data Hub visitor will visit your website, add an additional signal to your social profile through a share or like, see something interesting and visit the additional page to share again. An interaction like this originating from a transparent data site proves the usefulness/helpfulness of your site content via a neutral 3rd party (read social media or, even better, Google authorship link).
The opposite side of that coin goes a little something like this:
A visitor lands on your page during peak traffic hours and experiences site lag for six seconds due to a remote server call for an advertisement then hits their back button and returns directly back to the Data Hub Partner they entered from. Unfortunately the share source that drove this user to your web content is very active and drives many other users to the same content at nearly the same time as.
These individual visits/interactions have just shown Google a lack of content quality in one case and a great website in the other. Does Google now determine that there is some form of social signal manipulation going on in the negative example or do they just add more Panda bait to your Panda cage? These type of interactions can be controlled to some extent if you are aware when they happen which leads us back to why you need to monitor Data Hub usage of your web content.
Thoughts on User Metrics or Social Signaling? Please share via comments below.